c. image a. competitive b. extensive c. intensive d. exclusive e. selective Answer: d 4 _____ means conflict between different levels within the same channel. a. possession. Channels, Supply Chains, and Retailing ... Horizontal conflict. Product mix. Channel conflict can occur horizontally and vertically.Horizontal channel conflict exists when there is conflict between channel members at the same level within the channel. Channel Conflict Conflict is not always undesirable. a. These conflicts are discussed in the following points: i. Vertical Channel Conflicts –Arises when two or more channel members compete for the same market share and operate at different levels of distribution. A distribution channel moves goods and services from producers to consumers. Vertical conflicts occur due to the differences in goals and objectives, misunderstandings, and mainly due to the poor communication ; Lack of role clarity and over dependence on the manufacturers. Multi-channel conflict happens when the company has established two or more channels that sell to the same market. Channel conflict arises when the SaaS vendor competes directly with their channel partners for the same business. It overcomes the major time, place, and _____ gaps that separate goods and services from those who would use them. Free. 26. business practices, it is a form of: a. horizontal conflict. Budget and reports c. Distribution Audit d. Meetings 6. Another major reason is the conflict between the channel members which can lead to disruption during the whole distribution process. Causes of such conflicts are either goal incompatibility or unclear roles and rights or both. The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. Free. Multiple Choice . c. layer-based conflicts. Causes of horizontal channel conflict can include: Loss Leader – when one member of the distribution channel significantly lowers the price of a product to drive traffic to their store. Channel Conflict A channel conflict may be defined as A situation in which one channel member perceives another channel member(s) to be engaged in behavior that prevents it from achieving its goals. CHANNEL CONFLICT. C. Product mix width. two household textile stores in competition with each another. as: a. horizontal conflicts. A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a ________. Conflicts between different levels of the same channel of distribution are referred to. Think of it, someone else is performing some of the rules you usually perform. When a company like Coca-Cola has disagreements with some of its bottlers over. Product mix depth. Marketing Management Chapter 15 A) legal recourse Marketing MCQ Marketing Chapter 15 If a wholesaler continually emphasizes and promotes one company's products over a competing company's products, ... channel conflict. tions occupying the same horizontal level. The word "cost-effective" as it relates to the definition of logistics management implies that. Contract and agreements b. b. profit. Channel will be in point E or F depending on a way of conflict resolut ion (Singh, 2015) . a. Vertical channel conflict b. Circular channel conflict c. Multichannel conflict d. Horizontal channel conflict e. For e.g. ... horizontal life cycle: ... administered channel conflict: Products are arranged into strategic business units to better meet consumer needs and to achieve sales and profit goals in: category management: Multiple choice questions This activity contains 33 questions. In many instances the most appropriate way to cope with a negative event. Q35. Which of the following is most likely to stimulate customer loyalty? D. Product mix length. Conflicts can also be classified as Vertical conflict Horizontal conflict Inter type conflict Multi Channel conflict Vertical conflicts Vertical conflicts occur due to the differences in goals and objectives, misunderstandings, and mainly due to the poor communication Lack of role clarity and over dependence on the manufacturers. The number of product lines a company carries is called. Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as _____. Distribution channel conflicts are of three types – vertical, horizontal and multichannel. A)channel captain B)channel facilitator C)distribution supervisor D)channel gatekeeper. Kale Ram ... place at the right time B Launched into new markets C To intermediaries D To market to avoid channel conflict Answer A Question A gap between a person’s actual and desired state on some physical or psychological dimension is a(n): A unsatisfied need. Free. a. Coupons. Learn More : Share this Vertical channel conflict b. Horizontal channel conflict c. Multi-channel conflict d. No conflict 5. _____ conflict, which occurs between different levels of the same channel, is more common than _____ conflict, which occurs among firms at the same level of the channel. Types of Conflict Multiple Choice Questions (MCQs), types of conflict quiz answers pdf to learn online marketing management course. A. 4. Sweepstakes. Question is ⇒ Conflict that can occur between two marketing channels operate at different levels is classified as, Options are ⇒ (A) vertical channel conflict, (B) horizontal channel conflict, (C) sealed channel conflict, (D) multi-channel conflict, (E) , Leave your comments or Download question paper. 2. If Daya is unable to meet these conditions, what could this cause? Marketing MCQ first chapter. d. To market to avoid channel conflict. This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result: Channel communication. Unlock to view answer. Horizontal channel . (a) Vertical channel conflict (b) Horizontal channel conflict (c) Multi channel conflict (d) None of the above Answer Multi channel conflict Question A distribution channel moves goods and services from producers to consumers. ... Lateral channel takeover C) Niche market conflict D) Channel conflict E) Market share conflict. ii. 3. Intertype conflict – refers to competition among different types of intermediaries at the same level in the channel. that may lead to negative public relations is to: a. d. Samples. Types of conflict quiz questions and answers pdf: Situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as, with answers for colleges that offer business administration. correct incorrect. “Channel conflict is the most important thing to avoid, and one of the easiest traps to fall into,” says Matrix Partners General Partner David Skok. _____ is the last stage of selling process. _____ is not an instrument of channel control. e) channel leadership. Answer: c) channel conflict. a. Prospecting b. c. Frequent-user incentives. Due to this there are many famous large companies who are now adopting integrated channels (vertical/horizontal distribution system). Interactional justice implies that each firm in a marketing channel treats the others equitably according to predefined terms or processes. For e.g. Disagreement among marketing channel members on roles occurs among firms at the same level of the channel is known as (1) Vertical conflict (2) Horizontal conflict (3) Channel conflict (4) Channel views (5) None of these View Answer / Hide Answer Conflict is opposition, disagreement or discard among the organizations. Chapter 14 Multiple-Choice Questions. Today the large retailers In distribution, conflict is more likely to arise between members occupying different horizontal levels in a particular channel. 27. This is referred to as: Time utility. ... which implies that additional meditated pathways may explain the impact of RM on performance. b. vertical conflicts. A)channel disagreement B)horizontal conflict C)contract dissolution D)vertical conflict. Vertical conflict implies clash between the different levels whereas horizontal conflict implies clash at the same levels. Chapter 10 Multiple choice questions. Foxoyo MCQs. Channel stewardship implies that a party within the channel motivates the design and management of the channel. b. Here the key role is to manage information to improve the efficiency and effectiveness of the distribution channel. correct incorrect. A) Horizontal; vertical B) Vertical; horizontal ANSWER: C […] Horizontal conflict – is related to competition among similar types of intermediaries at the same level in the channel – e.g. correct incorrect. Multiple Choice Questions This activity contains 20 questions. Question is ⇒ Example of horizontal channel conflict between intermediary channels is, Options are ⇒ (A) conflict between supplier and producer, (B) conflict between retailer and end user, (C) conflict between wholesaler and retailer, (D) conflict between two retailers, (E) , Leave your comments or Download question paper. 7 people answered this MCQ question is the answer among for the mcq Example of horizontal channel conflict between intermediary channels is 7 people answered this MCQ question is the answer among for the mcq Example of horizontal channel conflict between intermediary channels is Ask a question. Next, there’s horizontal channel conflict which occurs between two parties at the same level in the distribution channel. Retail Management MCQ Questions and Answers Part – 1 Retail Management MCQ Questions and Answers Part – 2 Retail Management MCQ Questions and Answers Part – 3 101. Conflict, on the other hand, is direct, personal, and opponent-cen-tered behavior [37]. 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