Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . University of California, Berkeley • BUS 122. (c) publicity. Select one: a. Nakita: Definition. D) sponsorships. Test bank Questions and Answers of Chapter 16: Sales Promotion c. Loyalty programs are designed to encourage repeat purchases. Find answers and explanations to over 1.2 million textbook exercises. Companies use market researchers to develop consumer promotion ideas. To generate interest for this new product, the company sent a free package of, six cookies to selected homes along with a 50-cent coupon. The traditional promotional mix for a firm consists of: advertising, personal selling, public relations, and sales promotions used to reach a target market, paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message, Advertisers like online advertising because, they are able to see how many people have read or watched some part of a commercial. A sales promotion is an incentive that is offered to a consumer or potential business customer to spur the purchase of a product or service. Other Forms of Promotion. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Consumers, Retailers, Distributors, Salespeople. It aims at stimulating consumers. Sponsorship . a) Television b) Print c) Internet d) Flex Board 5. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. Nakita: Definition. The product life cycle consists of how many stages? b. Premiums are a very popular sales promotional activities that provide giveaways to consumers. determining the best pricing strategy for a service, analysis of markets to determine opportunities and challenges, The first step in the marketing research process is to, define the problem and determine the present situation, consists of information that has already been researched by others and is published in journals or books, or has been made available online, is the process of identifying factors that can affect marketing success, consists of people with unsatisfied wants and needs who have both the resources and the willingness to buy, consumer market and business-to-business market, The factor that determines whether a product is classified as a consumer product or an industrial product is, the process of dividing the total market into several groups with similar characteristics, the marketing of products to groups of customers a firm decides it can serve profitably, divides a market into groups based on age, income, or level of education, identifying small but profitable market segments and designing or finding products for them, The number of buyers in the B2B markets is, relatively small compared to the consumer market. Correct answer: (D) central- and peripheral-route. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. Which of the following statements is/are correct? Samples. Which of the following is an example of consumer-oriented sales promotion activity? Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumers. Television commercials . Which of the following is NOT a functional benefit. Consumer promotions are geared toward customer needs and wants. C) sponsorships. Personal Selling 2. sales promotion activities all over the world. Flash Sale. Which of the following is NOT a public relations activity? Term. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. According to John F. Luick and Willian L. 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